Project Overview
For this advertising project, our assignment was to rebrand Pears Soap and reimagine how the product could be presented to a modern audience. Pears is known for its heritage, simplicity, and recognizable amber-colored bar, but its current branding feels outdated and doesn’t fully communicate the premium quality of the product.My rebrand concept focuses on refining Pears’ classic identity while introducing a more luxurious and contemporary aesthetic.
My Contributions
For this project, I developed three unique packaging designs as part of the Pears Soap rebrand. We were required to conduct research to inform our concepts, so I used my findings to create distinct scent profiles and visual directions for each soap. While designing, I carefully considered the product’s main demographic, focusing on what scents, aesthetics, and packaging styles would best appeal to their preferences.
